Celebrating their 50 year anniversary in 2026, Involve began as Maidstone Volunteer Bureau, with a purpose to recruit and connect volunteers in the local area.
Fifty years later, they work alongside children, adults and the local community by transforming perceptions around physical and mental health, and promote the importance of social interventions and interactions. They work to the World Health Organisation (WHO) definition of health as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” .
THE PROJECT
Branding & logo design
THE DELIVERABLES
Logomark, Logo Refresh & Brand Guidelines
THE INDUSTRY
Volunteering Charity
This concept centres on the idea of connection and inclusion - people and communities coming together with a shared purpose. The arrow subtly points inward, reflecting the ‘IN’ of Involve and symbolising the act of joining in, engaging and contributing.
Each branch converges towards a common central goal, representing individuals from all walks of life uniting to make a difference. The clean geometric form communicates direction, momentum and positivity, while the gradient of the green evokes growth, renewal and the collective energy of a thriving community.
